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Marketing Metaphors and Metamorphosis
by Philip J. Kitchen🔥 Marketing Metaphors and Metamorphosis – READ MORE 🔥
- Release date: September 15, 2008
- Language: english
- Publisher: Palgrave Macmillan
- ISBN: 9781403998613 (1403998612)
- Author: Philip J. Kitchen
- Format: hardcover, 240 pages
About The Book
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
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